With female viewership for professional football at an all-time high, ad sales for Super Bowl XLIX are selling at a steady pace despite the National Football League (NFL) having dealt with Ray Rice's domestic violence and Adrian Peterson's child abuse case.
With sales of Electronic Arts (EA) Sports "FIFA 15" continue to grow in North America, particularly during the holidays, a recent study showed that the video game draws new fans to the sport of soccer.
With the 2014 Major League Baseball (MLB) postseason in full swing, The Topps Company, Inc. released a new limited edition series of apparel, hats and wall art from the company's archive collection series featuring some of the leagues most cherished historic ball clubs such as the 1975 Boston Red Sox, 1980 Philadelphia Phillies, 1982 St. Louis Cardinals, 1987 Minnesota Twins, 1974 Oakland A's, 1977 New York Yankees, 1979 Pittsburgh Pirates, 1984 Detroit Tigers, 1984 Chicago Cubs, 1986 New York Mets, and the 1988 Los Angeles Dodgers.
Capitalizing on the popularity of fantasy league football, The Topps Company, Inc partnered up with NFL.com to develop an innovative 2014 card set for collectors of both hobbies.
With Oakland Raiders owner not looking to re-sign to play home games at O.co Coliseum, team owner Mark Davis is eyeing a potential to San Antonio or Los Angeles.
Mayweather Promotions announced that they have extended their partnership with marketing firm Pinta in the hope of getting the support of Latino fans in Floyd Mayweather Jr.’s upcoming fight.
Topps recently released their Ultimate Fighting Championship flagship "Knockout" 2014 card set featuring a "Triple Threads" series, a 'Fist-ogram' series, their "Three of a Kind Triple Autographs” series, and the "Relic" cards series -- which contain fighter-worn shorts, shirts and mats from some of the company's classic fights.
While stars like Cristiano Ronaldo and Lionel Messi compete on the pitch for the most prestigious soccer title on the planet, Nike is looking to continue at usurping Adidas' long-time marketing presence in the World Cup, despite being FIFA's longtime sponsorship partner with the quadrennial tournament since 1970.
Major League Soccer (MLS) signed a new eight-year television deal with ESPN, Fox Sports and Univision worth a combined $720 million for the North American soccer league. As part of the deal, Univision gets a minimum of 34 games airing exclusively on UniMás Friday nights, exclusive rights to MLS Playoff games, the Spanish-language rights to the MLS All-Star Game, the MLS Cup, and all U.S. men's national team games across television and digital platforms.
ESPN Deportes showcased their talent while touting the network's growth over the last year as they presented their new initiatives for 2014-2015 during Wednesday's Upfront.
As the National Basketball Association (NBA) prepares to fast-track the removal of Los Angeles Clippers owner Donald Sterling, in what could be a long legal battle, let's take a look back at previous oustings of sports owners Marge Schott of Major League Baseball's (MLB) Cincinnati Reds and Jorge Vergara of Major League Soccer's (MLS) Chivas USA.
Bloomberg Businessweek recently released their "Smartest Spenders in Sports" 2014 list, with the defending Stanley Cup champion Chicago Blackhawks topping the list, spending an average $58 million over five years for 44.6 six victories per season during that stretch and two Stanley Cup titles. The Chicago Cubs brought up the rear of the list spending an average $119.8 during a five seasons for only 71.2 wins per season and no titles to show for the money spent by the teams ownership.
