Mayweather Promotions announced that they have extended their partnership with marketing firm Pinta in the hope of getting the support of Latino fans in Floyd Mayweather Jr.'s upcoming fight against Marcos Maidana.

Pinta, which targets first-generation Hispanics and fully-acculturated Latinos, is expected to play a big role in promoting the upcoming rematch between Mayweather Jr. and Maidana on Sept. 13 at the MGM Grand Garden Arena in Las Vegas.

"We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events," Mayweather Promotions CEO Leonard Ellerbe said via RingTV. "We look forward to integrating Pinta's expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success."

Meanwhile, Mayweather Jr. guaranteed that his upcoming rematch against Maidana will be as action-packed as their first showdown, but he vowed to come in more prepared for Maidana, who gave the reigning pound-for-pound king arguably the toughest fight of his career.

"It's another blockbuster," Mayweather Jr. said of his next fight. "On September 13, I will be faster. I will be stronger. I will be a better fighter. This time around it will be a more exciting fight."

The 37-year-old champion, who will put his World Boxing Council welterweight and light middleweight titles on the line, said that he knows what to expect in the rematch because Maidana has done the same thing over and over again during his previous fights.

"I think that every time that Maidana has gone out and fought opponents, other opponents and even myself, he's done the same thing," Mayweather Jr. said. "Whereas out of the 45 that I've faced, I was able to do different things. I can box. I can counter punch. I can box on the move. I can counter punch on the move. The only way that he can fight is to slug."

Maidana managed to put a lot of pressure on Mayweather Jr. in the early part of their first match with his all-out approach, before the Grand Rapids native figured things out en route to a close majority decision win.