Well-heeled Hispanics constitute 12.2 percent of Hispanic earners, and these influences tend to throw about their financial weight a bit more than non-Hispanic affluent spenders.
Young with large families, stylish and bicultural, upscale Latinos are more likely to belong to dual income earning households. They're more likely to devise a plan for family finances, pay off debt, plan for a brighter tomorrow and own pets.
Savvy, affluent and upscale Latinos have soaring purchasing power, and ad campaigns have been working to connect with high-earning Latinos by attempting to understand the preferred media and voice of this segment.
Pulpo Media, a digital Hispanic marketing agency, has announced a new data-driven platform to help companies better reach important segments of the Latino market. The platform, built on U.S. Census data and "terabytes" of proprietary data, is designed to help identify segments of the Latino population that conventional marketers might be missing.
A Hispanic trade organization and a global information and measurement company identified "Upscale Latinos" as the most influential segment in the United States.
53 million Hispanics live in the United States. The weight of the swelling population has worked to sway and influence industries, communications, technology, marketing and brands. The core of the group's financial strength, however, lies with a few, "upscale Latinos," who account for just 37 percent of the Latino's mounting spending power.
