Doritos Commercial Contest 2015: Former 'Tosh.0' Producer Wins $1M Super Bowl Ad Competition [Watch]
A University of Southern California graduate won the first place prize for the "Crash the Super Bowl" contest by Doritos on Sunday.
According to KTLA TV, "Middle Seat" director Scott Zabielski won $1 million and a "dream job" at Universal Pictures for his 2015 Doritos commercial. He posed next to Elizabeth Banks with the large check and a massive smile for winning his big prize.
Zabielski's commercial was one of 5,000 entries. He made it into the 10 finalists after taking on the project with a $2,000 budget just two weeks before the deadline.
"My favorite kind of comedy is the stuff you watch and say that's so true," the 35-year-old Burbank resident and former executive producer for the comedy TV show "Tosh.O" said. "Stuff that you can really relate to."
Zabielski produced a commercial about a man on an airplane who did not want anyone to sit in the "middle seat," until he saw a beautiful woman walking through the aisle.
"That is something that's certainly happened to me, and a lot of my friends have said it's happened to them too -- where you're sitting on the plane, you're in that aisle seat, see people coming down the aisle and you hope nobody sits next to you," Zabielski explained.
In the commercial, Zabielski did everything he could to stop anyone from sitting next to him but flashed a bag of Doritos when he saw the beautiful woman, enticing her to sit beside him. He didn't notice, however, that the woman had a crying baby with her, played by Zabielski's son.
"The first time we had to travel home with the baby, we were like, 'we're those people now, we're those people,'" Genevieve Zabielski, the director's wife, said.
Market Watch reports that Zabielski is the first ever "Crash the Super Bowl" winner from Canada. It is not clear what his job at Universal will entail.
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