Topshop is always on top of the hottest trends and they're fronted by a slew of up-and-coming supermodels that are poised to take over the fashion scene. For their latest denim campaign, the fashion house unveiled a new video starring this effortlessly cool group of girls.

According to a report from Elle, Topshop turned to a rising crop of ladies to represent their stylish new line of jeans. Consisting of models Steffy Argelich, Sophia Ahrens, Bella Hadid, Imaan Hammam, Grace Hartzel, Aneta Pajak, Marga Esquivel, Ella Richards and Malaika Firth, Topshop's squad is one that the team has took to calling "the new generation of supermodels".

A report from Fashion Times revealed that the photographs for this new campaign were shot by Giampaolo Sgura in London's Bermondsey Studios. Topshop's creative director Kate Phelan stood in as the stylist during the shoot. In a press release from Fashion Times, the executive explained the vision behind this latest campaign.

"For the spring/summer 2016 Denim Campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans," Phelan said. "The campaign highlights the versatility of Topshop's extensive denim range, proving that there is a perfect fit for every Topshop girl."

True to their promise of versatility, the collection features a wide variety of pieces with different washes and fabrics. While Topshop has chosen the hottest names in fashion and beauty to front the campaign, the price range remains affordable from £36 to £58 or about $51 to $83.

The campaign is fresh and fun, but it's actually the same group of models from their Holiday 2015 ads (save for new face Argelich), according to the Fashion Times report. Back in November, Phelan addressed their roster of models, sharing the team's reason for casting them.

"Topshop is renowned for bringing new talent, fashion and experiences to its customers," Phelan explained. "We have cast a stellar line up to mark the start of the festive season, bringing together a group of girls we love. They're stylish, socially engaged and fun; they are Topshop."

Aside from this group of models for their denim line, Topshop has also brought back one of the world's biggest supermodel: Karlie Kloss. According to a report from WWD, Kloss is back with the retailer for their Spring 2016 campaign alongside Jourdan Dunn.

The new collection is slated to be launched in Topshop stores and online on Feb. 2.