Shoreline Entertainment is launching a Latino management and production division amid calls for diversity in Hollywood, according to Variety.

The new division has already obtained a slate of artists that will work with Shoreline. These include Mexican director Roberto Girault, music composer Leoncio Lara Bon, Mexican ad agency owners Hector Falcon and Omar Torres, director of photography Leon Chiprout, line producer Aaron Campos and music supervisor Alex Menck.

It also has a new slate of films that will go into production. Their first film will be an animated film directed by Michael Olmos, and later they will produce a number of family oriented films. Interestingly enough the company will have bigger budgets than Pantelion and will go up to $10 million. Pantelion has worked with $3 million budgets which have proven to be very successful.

The new division will be run by Alex Flores, who has worked with Shoreline for many years as a collaborator and a producer. Like Pantelion the company has vowed to create content in both Spanish and English and they hope to work with many distributors who are seeking more Hispanic projects in recent times.

The creation of the company comes at a time when Hollywood actors are calling for change after the Oscars nominated only white actors for the second year in a row. Many actors have already vowed to boycott the ceremony and many are infuriated by the lack of gender and race equality in Hollywood. Hollywood has been criticized for making too many white movies and ignoring diverse communities.

A few years ago Pantelion was created by Telelvisa and is currently working with Lionsgate to get its films released. Pantelion has since had a number of hits and has been able to bring its films to large Hispanic communities. "Instructions Not Included" became the company's biggest hit and was one of the biggest surprises at the box office. Other Latino initiatives include Participant Media joining forces with Dynamo, Fabula and Canana to create a slate of films in Latin America.

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