Burberry has never been afraid of making waves in the fashion industry and their bold moves have mostly paid off. Their newest innovation of the fashion house is their move to overhaul their entire runway calendar as well as introducing a direct-to-consumer sales scheme that makes shopping easier on shopaholics than ever.

According to a report from Elle, Burberry has announced to change the schedule and format of their fashion shows. As of September 2016, there will only be two runway shows annually set in September and February for all collections geared towards men and women. Dubbed "seasonless, immediate, and personal," this new scheme of Burberry also makes all the pieces available for sale immediately after the show.

Burberry Chief Creative and Chief Executive Officer Christopher Bailey explained their move in a statement in New York Times saying, "The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves."

He added, "Our shows have been evolving to close this gap for some time. From livestreams to ordering straight from the runway to live social media campaigns, this is the latest step in a creative process that will continue to evolve. "

This is an innovative way of making fashion shows more consumer-oriented as the traditional format implements a six-month gap between the runway debut of the season and its actual store debut. Not only is the gap a big one, but the system also favors those who produce knock-offs of the different brands.

Chairman of the Council of Fashion Designers of America (CFDA) Dian von Furstenberg spoke to WWD in December to discuss the need for change within the fashion landscape.

"We have designers, retailers and everybody complaining about the shows," she said. "Something's not right anymore because of social media, people are confused. We have some ideas. Everyone seems to feel that the shows being consumer-driven is a very good idea."

Moving forward, it seems as if Burberry is ready to include consumers as the audience of the fashion weeks staged regularly for the media and the retail industry. It's only one of the most recent big moves by Burberry under Bailey's watch.

According to the New York Times report, in a big to connect more to consumers as well, Bailey also previously folded the brand's different fashion lines Prorsum, Burberry Brit and Burberry London into just one fashion house: Burberry.