Kanye West's 'Life of Pablo' Pop Up Store Rocks New York City

Traffic was so brisk and shoppers so numbered for the opening of Kanye West's New York City "The Life of Pablo" pop-up-shop police were forced to shut down an entire city block.

West opened the doors to his kingdom Friday and before long a line that stretched for more than a SoHo block. Word is store employees are now strictly enforcing a two items per person limit on all purchases.

Crowd Filled With Shopper From all Walks

Nestled within an array of high-end boutiques that include the likes of Moschino and Celine, the store's opening night featured a steady stream of consumers that included both business folks and celebrity types like model Luka Sabat.

Inside the shop, a montage featuring the images of menacing canine faces, violent explosions and rose bouquets played on loop as a playlist from West's seventh album, "The Life of Pablo," mixed with many of Future's works, filled the air.

West's tastes in attire were a bit more toned down, as the shop overflowed with an assortment of hoodies, short- and long-sleeve shirts, bomber jackets, windbreakers, beanies and caps available in azure blue and maroon red.

When it came to denim, clusters of tattered Levi jean jackets lined the wall. Each of the at least $400 priced items came with a different collar, ranging from soft wool to red lumberjack plaid to leopard animal print.

West Designs pay Tribute to Family Members

Kim Kardashian's husband also paid tribute to his family in his designs, offering up $45 airbrushed cotton tees with illustrations of the face of his late mother, Donda West, on the front and his late father-in-law, Robert Kardashian, on the back.

From one shopper to the next, the motivation for being there seemed to depend on who you talked to. Some insisted they came to gather keepsakes from one of their favorite artists, while others sought gear they could use and still others were thinking of reselling what they walked away with.

Through it all, the one constant was they all felt they had to be there.