Kodak, thought to have been killed off by smartphones featuring better and better cameras are rolling with the punches and launching their very own Kodak Ektra, a vintage-looking smartphone modeled after the classical 1941 Kodak Ektra rangefinder.

Featuring a small leatherette camera-grip on its exterior, and metal-finished plastic sides, the new Kodak Ektra also features a shiny classic Kodak shutter button which users can half-press in order to use the focus. The screen features a 5-inch display, 1080p and an amazing camera at 21 megapixels, with an f/2.0 aperture and integrated with the Sony IMX230 image sensor, a staple for Sony's flagship Xperia Z3+. It comes with 3GB of RAM, 32GB memory, with expandable microSC slot, and a Helio X20 processor by Mediatek. The operating system is Andriod 6.0.

According to Digital Photography Review, the phone also packs a 26.5mm lens, dual-tone flash and the ability to shoot 4K videos. The camera app also puts emphasis on manual control settings, ideal for vintage photography lovers and is equipped with a wide range of filter effects for both videos and still images.

Designed by Bullitt, a UK smartphone company currently working on something similar with Land Rover, the phone's key selling point is supposedly all about its photography aspect. The company says that their main goal is not to compete with high-fliers like the iPhone 7 or Google Pixel in terms of picture quality. The Ektra, instead, is aiming to become more of a lifestyle phone and is all about the large camera bump.

According to The Verge, during testing, the camera was a bit of a letdown and the Ektra supposedly took a long time in focusing and was slow on processing photos. However, the Ektra does come fully integrated with Snapseed and a built-in photo prints app that allows users to get their photos printed and sent to their address in the classic Kodak-yellow envelope.

The experiential phone is debuting in the US in early 2017 and is predicted to cost around $550.

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