Twitter recently announced that its popular video sharing app Vine will be phased out soon. Such makes for pretty disturbing news for people who use the app to share their short videos and share it via Twitter.

In the coming months, Vine will be shut down permanently by the Twitter, which acquired the app in 2012. Mediakix reported that Vine is losing its touch among rivals as the app has no strong native advertising strategy for promotion. Other social media platforms - Facebook, Instagram, YouTube and Snapchat, are going ahead in terms of promoting their products. All that, despite Vine's 100 millions downloads, which in itself should have been very promising.

Vine is an application where people share short-looping streams that includes celebrations, achievements and happiness in a six-second video format. Earlier this year, Vine has increased the duration of their video format, in order for the app to continue appealing to users. This was the same update also done by Instagram for its videos. Indeed, Vine faces heavy competition from the Facebook-owned social networking service.

Currently, Vine remains open for users and no changes have been made by the company just yet, as they do understand that the application is still of great importance to the users. According to a report by Metro, a company representative said that "Nothing is happening to the apps, website and your Vines today...You will be notified before we make any changes to the app or a website."

If rumors are to be believed, the announcement will be made by the company very soon. TechCrunch reported that Twitter will focus more on live-streaming rather than short-looping videos. They are also in talks with other companies for partnerships on live streaming.

Twitter is facing tough competition from its rival's social media platforms. It will be good to see how the company will fare amid its current struggles.

Related