Taiwanese smartphone manufacture Asus has started sending out press invites for its upcoming 'Zennovation' event in scheduled for January 4, 2017which would be Las Vegas.

CES 2017 teasing game begin when Xiaomi actually got the ball rolling by saying "helloVegad" a couple of weeks back in anticipation of all new global product launches, now Asus follows suit with a similarly cryptic "Zennovation" invite and countdown webpage.

Its only 27 days left for 4th January 4 press event happening at the Caesars Palace in Vegas, where media will "experience"the multitasking Taiwanese company's latest innovations that will expand the vision and stretch of imagination.

In addition to the more than obvious Zen clue regarding the branding of these fast-approaching innovative new Asus devices, it's also told to expect Qualcomm Snapdragon processing power inside.

So as per the media invite the company is expected to launch a Snapdragon-powered device. If the rumours circulating around the Internet turns out to be true, then Asus will launch a smartphone with Snapdragon 835 chipset under the hood.

Moreover, the handset maker has also made arrangements to stream the program live so that the users around the globe can watch the live action on their smartphones, PC and laptops. The event will start streaming at 11:30 am PST (19:30) GMT.

Asus CEO, Jerry Shen has revealed that the company is going to launch the latest smartphone with sensors incorporated, which is necessary for Project Tango. Late he added that the Zenfone AR, will have a competitive price along with high-end performance and functions.

It will be very early to jump on the conclusion it's better to hope for the best and dreaming for an extremely early Snapdragon 835 packing ZenFone 4 announcement. On the side company would face the wrath of angry ZenFone 3 series owners and risk losing the loyalty of the Asus brand fans.