Verizon has been making a lot of attention with new wireless plans as of late, but they've all been in the realm of post-paid customers, those data-hungry hoity-toity bourgeoisie one percenters of the wireless world. On Monday, the U.S.'s largest carrier announced a new postpaid plan that starts at USD 40 for a month, a full USD 10 cheaper than the lowest-priced plan it previously sold.

According to Digitaltrends The plan is relatively no-frills, as user might expect. Customers, who pay this amount, will get unlimited texting, calling, and 2GB of data per month, down slightly from the 5GB offered on its USD 50 prepaid plan. This is significantly less expensive than Verizon's postpaid subscription plans.

As per Fortune Verizon's move is the latest in a wireless market that is spreading its offerings between family plans and other high data-need consumers also individuals who use lesser or lower budgets. T-Mobile phased out its least expensive monthly plans, leaving customers to opt for an unlimited plan starting at USD 70 for the first line or switch to its prepaid offerings via its MetroPCs brand.

The cheapest, which starts at USD 55, includes 2GB of data per month. And it comes with benefits like Always-On Data, which allows consumers to download files at a low rate of 128kbps after they have exceeded their data cap, and CarryOver data, which lets customers roll over unused data for one month.

This Competition's helped in driving down the prices. AT&T and Verizon reduced the price of high-data plans to bring them in competition with Sprint and T-Mobile's low-cost unlimited tiers. And now, every major carrier offers an unlimited data plan for $100 or less a month.

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