Several companies have been offering a TV content bundled services this day and one of them is Apple. The company offers a high premium TV bundle with a highly popular channels which combine the HBO, Showtime, and Starz that is included via Apple TV and other iOS devices.

According to RECODE, HBO, Showtime, and Starz are already rolled up by Apple individually, but the company approaches the three channels to convince to be in a single premium TV bundle just like the other traditional TV operators. Purchasing the bundle, the users will not require paying for any additional subscriptions, unlike Charter, which usually requires its users to subscribe the basic TV channels before offering the premium bundle.

With this premium TV bundle offer from Apple will stand as an upfront standalone product for its customers, which allow the users to have an access to some popular content that is available online. However, the representatives of the HBO, Showtime, and Starz declined to comment even the Apple company did not respond to the request for a comment, as well.

In recent years, MacRumors reported that Apple had been tried to set up a traditional streaming premium TV bundle despite its rival companies that announce their own streaming bundle, but still Apple ends up with nothing. The Apple's previous plan was reportedly failed because of the reluctance of HBO, Showtime, and Stars, which has nothing to do with unbundling on their products.

Apple's negotiation tactics will always be a blamed on why the company had always been failed on the streaming premium TV bundle services, while the content providers have always been reluctant to agree on Apple's term. Aside from the streaming TV services bundles, Apple is reportedly creating significant business proposals, which creating an original, scripted TV shows and movies that will be launch by the end of 2017. For now, Apple still offers $15 per month for HBO, Showtime for $11 per month, and a $9 per month for Stars.

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