What Businesses Can Do to Show Support in Hispanic Communities

According to the US Census, the Hispanic population will grow to 111 million by the year 2060 making them one of the fastest-growing minority groups in the country. With the Hispanic population more than doubling over the past decade, many businesses have started to realize the importance of connecting with these communities. Having a better understanding of their needs, concerns, and desires, businesses of all sizes and industries have found ways to expand their marketing demographics while doing more to support and strengthen the Hispanic and Latino communities.

If you presently own a business in a predominantly Hispanic area, you want to reach a broader audience, or you're simply interested in helping to reshape the communities you do business in, here are some suggestions on how to provide your support and increase business at the same time.

Offer Jobs with Benefits

One of the most effective ways to shape communities is to offer jobs with benefits. These jobs help to stimulate the local economy while the salaries and benefits you provide go directly to the hearts and homes of families in need. If you own a business in a Hispanic community or are thinking of starting a business in one, build a diverse workforce by offering quality jobs to hard-working citizens of the communities. Whether it is on a contract basis, temporary, part-time, seasonal, or full-time, every job counts.

Commercial Real Estate for Business Expansions

The Hispanic and Latino communities make up a large percentage of small business owners. Often opening stores, restaurants, and professional service businesses, many households work diligently to provide for their families. If you want to help these small businesses survive, offering affordable commercial real estate opportunities is how you give back.

Learn how to market your commercial real estate to the Hispanic communities with the use of social media, online databases, digital newspapers, a company website, and drone real estate videos. More than just trying to make a quick buck with commercial real estate in these communities, investors should provide affordable opportunities. Offering affordable rates and high-quality properties provides the foundation these families need to take their businesses to the next level.

Host an Event

Community events not only help to stimulate the local economy, they are also instrumental in bringing communities together. If your company is looking for a way to show you care, host an event that haves some significant meeting or value to the Latino and Hispanic communities. You could, for example, throw an annual cookout and back to school giveaway where you cook hot dogs and hamburgers and provide free school supplies to children in the communities. This type of event helps to feed those who may have otherwise not gotten much to eat, draws people out of their house and into their neighborhoods, and provides children with the tools they need to acquire a much-needed education.

If you can't afford to host your own event, there's also the option of sponsoring one or donating to a big event in the community. This could be a big parade, an annual concert, a major sporting event, or local events that go on during special holidays and occasions in the Hispanic and Latino communities.

Start a Charity Drive

You don't have to go bankrupt to give back to the Hispanic and Latino communities. If you're a small business with a limited budget, one way to give back is through a charity drive. Choose a local charity or organization supporting the Latino communities and organize a drive to donate to the cause.

For example, you might start a clothing drive for the homeless and donate the clothes you receive to a nearby homeless shelter. You could start a food drive for hungry families around the holidays and drop the donations off to a soup kitchen or church. Starting a drive teaches the community how to come together for one another, and also lets them know that you care about more than just making money. They then begin to associate your brand with being a positive supporter within their community.

While the Hispanic and Latino communities continue to grow, businesses are doing more and more to understand their needs while building a deeper connection. If you're interested in supporting such communities, perhaps some of the above-mentioned ideas can give you insight on how to give back.