The holiday season's most awaited collection is here, where Selena Gomez and PUMA ® have partnered up and create a one-of - a-kind range that has' strength' sewn into each item. Selena Gomez makes use of the legacies of powerful women from the past to build classic styles for today's girl for her first collaboration with the brand. Their interests, impulses and aspirations are strong for these women

Inspired by the initials of Selena, she wanted to show the girls of today that' power' is one of the most important qualities. The collection has assured colors and brave silhouettes that allow girls to stand out. The synthesis between femininity and modernity is well thought-out. Sport and fashion. Sports and fashion. The series contains many different preferences and styles which attract the strong girl and her daily hustle.

The Strong Girl collection's clothing and accessories are rooted in Selena's signature style and goodies. The collection includes colors that Selena uses most in her everyday life: black, white and gray; however, inspiring messages from secret 'strong girls' add a nice touch on certain items.

The entire collection consists of many key pieces intended to cover, blend, and merge from various moods and environments. The year Selena was born, several design choices are a reference to 1992. Although the clothing is rooted in the context of running and training, there is a deliberate emphasis on fashion. The range possesses an unparalleled sense of versatility and is meant to be played with in various ways.

1. PUMA x Selena Gomez Women's Backpack

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Take it, and get on. The SG Backpack is your classic zip-around backpack with a Selena-inspired all-over printout. This backpack is your go-to companion to take on the day, with multiple storage pockets, flexible webbing shoulder straps and a SG x PUMA mark.

2. PUMA x Selena Gomez Runner Women's Shoe

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A casual fusion of the personal style of Selena and the iconic court and running shoes of PUMA, the SG Runner this season features signature colors and a soft, quilted upper for a laid back but bold look. Move into a class all your own with faith.

3. PUMA x Selena Gomez 7/8 Women's Tight Pants

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Bring onto the planet with classic colors and discreet SG graphic details in these body shaping tights. These tights are dressed up or down and will bring you everywhere. Self-contrast frames, power mesh lined wb, key-fold stretchable at the opening of the hip, bemis overlay sheet, overlay pocket.

4. PUMA x Selena Gomez Women's Full Zip Hoodie Sweater

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The Selena Gomez Collection has sewn power into each piece. It is driven by the strong girl, and built to it. The range includes the SG Runner and the DEFY Midx SG, bold colors and strong color schemes with the intent to help our girl stand out from the crowd. The Selena Gomez Collection features many different preferences and trends that cater both to the personality of our strong woman and to her daily hustles.

5. PUMA x Selena Gomez Women's Sweatpants

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100 Nylon each. A bright, rugby-inspired strip and delicate features finish an exaggerated fit and tasteful colors. For an oversize look, the SG Woven Pant is your go - to staple piece.