The government of Mexico state and online retail giant, Amazon, have strengthened their ties in the past five years. In early March, Amazon invited sellers to join Hot Sale 2020, an exclusive sales event for Mexicans, which aimed to help local companies boost their sales. This was followed shortly by the signing of a new agreement between Amazon and the government, a deal in which Amazon allows Mexico state craftspeople to sell more than 300 of their products on the platform.

The Mexico State House of Artisanal Products (CASART) served as the venue of the ceremony. Located in Toluca, CASART houses the artisanal products which Amazon shoppers across the globe can now purchase.

Some of the stand-out products include the popular "trees of life" from Metepec, piñatas from Acolman, and shawls from Tenancingo. Carved wood and textile products are also available.

The state government has been promoting these products across all CASART stores. Craft fairs and expositions are also held in different parts of the country to showcase the handicraft of the local artisans.

By making the products available on a widely used platform like Amazon, the craftspeople and their families stand to gain the most benefit. According to Evelyn Osornio, State Tourism Minister, the ultimate goal is to help artisans create more innovative products and bring more value to their craftsmanship. They also want to market more products that carry the "Hecho en Edomex" label.

It wouldn't be a surprise once these products prove to be a hit, not just for local customers but for a global audience. But aside from the quality of the products, Amazon's impressive marketing strategies deserve much of the praise for the increasing popularity of online retail throughout Mexico.

Back in 2018, Amazon built a one-million-square-foot storage facility just 25 miles north of Mexico City. The warehouse is estimated to store 15 million products, allowing Amazon to make a staggering 1 million deliveries. This helped in creating thousands of job opportunities, employing local folks while boosting sales at the same time.

Before the opening of the warehouse, online retail in Mexico only accounted for 3 percent of the total retail sales in the country. But Amazon has seen steady growth in recorded sales in Mexico, prompting them to build a warehouse to provide even better and faster deliveries.

Mexicans now turn to Amazon for their online shopping needs. Aside from the convenience afforded by making purchases in just a few clicks, Mexicans also love the fact that they can save money in the process. Coupon codes have become immensely popular, with online shoppers getting massive discounts on Amazon at GetYourCouponCodes. Consumers are always looking to get more value for their money, and these coupon codes allow them to do precisely that.

It's interesting to see how Amazon can remain competitive, considering that other retail giants have made their presence felt in Mexico earlier than they have. But given the support they've had from the government, it shouldn't be surprising if Amazon dominates the online retail scene in Mexico in the coming years.