With over 400 million active users, Instagram Stories has been a big success for the platform since it was introduced. And with its daily user growth, there is also a new opportunity to drive Instagram traffic to your Shopify store.

Your business can now utilize Stories feature as a way to leave content open for new Instagram users to discover while keeping your loyal followers engaged.
This piece will look at how you can do that, regardless of whether you have over 10, 000 follow-ers, or starting out.

1. Add direct links to your Instagram Stories

Unfortunately, business IG profiles with over 10, 000 followers are the only ones able to add links to their Instagram Stories.
So, if you are in this category, count your business lucky since this is one of the easiest ways to boost traffic to your product pages, blog, homepage, or wherever you choose in a short time.

Additionally, make the most of Instagram's product stickers, gifs, and fonts to create a notable, eye-catching Story, which will aid you in getting more click-throughs. Draw arrows using the pen to direct users to swipe up and allow them to know what to expect when they do.

2. Curate Instagram Stories into Highlights

If you don't want your Stories to disappear after 24 hours, then you can add them to your Story Highlights on your IG profile. Here, they will stay until you decide to replace them.Highlights are small circular icons found underneath the bio on a profile.

So, how do you add these Highlights to your business profile? Once you have uploaded your Stories, they will save automatically to your archive on IG. To access them, just tap the 'Archive icon' on your Instagram profile.

3. Tag your business profile in stories

This is a great way to send users viewing your Instagram Stories to your profile as well as the link in the bio, especially if you can't add links.
In Stories, usernames are pretty small and are displayed in the top left corner, so tagging your IG page makes it easier for your viewers to click through.

Although entirely depending on the link in your bio can be a little limiting, the bio link and Stories usually go hand in hand. Also, keep in mind that you can post as many Instagram Stories Shopify as you like within a 24-hour period.

4. Run ads to boost Instagram traffic

Advertising is an excellent way to make your Stories get seen, and also to control who sees them. So, if you've some budget to invest in your IG strategy, consider giving ads a go. Because, with more Stories or rather content appearing on the platform, you are up against lots of competition.

If you have not started utilizing Stories Ads yet, then consider setting your first campaign. Instagram marketing is particularly effective if your business is in the shopify dropshipping niche

Conclusion

Hopefully, this article has given you some helpful ideas on how to drive traffic with Stories, and you are feeling more confident to get a little creative with all Instagram features.