The election campaign has shifted to a digital platform as preventive measures against the coronavirus have restricted voter engagement in public places.

Trump's presidential campaign manager Brad Parscale, who was on the team in 2012, said that a new app is "perfect" for the limited mobility during the quarantine. "It lets people engage with the campaign from their couch, or wherever they are."

Notably, President Donald Trump's team is maximizing the features in the new app to collect useful information from voters, such as e-mail addresses and phone numbers.

Team Trump Online

Last Thursday, Trump's team launched the mobile app after months in production. Its primary functionality is designed for campaign rallies, where users can "log in" to a rally through the app.

Its design was also intended to be highly interactive. Campaign managers said that there would be a "rewarding" system in which users who recommend the app to contacts gain points. The prize? A photograph with President Donald Trump himself.

Although part of the rewards was to initially allow immediate entry into virtual events by the Trump campaign for the most engaged users, it was still being reconsidered amid concerns of the pandemic's duration.

The content of the app included buzzwords like "Team Trump Online!" and "Become a digital activist!"

Parscale said that the mobile app was recently updated to highlight virtual events the campaign team mainly organized, such as their nightly online programming, or coalitions events for minority groups for Trump.

He called it the best political app in the digital market. "You can volunteer, make voter phone calls, register for events, and earn points for great prizes."

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Election Shifting to Compete for Voter Outreach on Digital Platforms

Democratic candidate Joe Biden also stepped up in his campaign through "virtual fundraisers," and other events in Zoom.

Biden recently raised an ominous possibility that Trump may be trying to postpone the elections as a tactic against him. However, the constitution mandates that the date of the elections has always been up to Congress.

On a post shared by Trump on Twitter, Trump warned his supporters that mail-in voting would allow the Democrats a fraudulent advantage.

Biden said on Thursday's fundraiser, "Imagine threatening not to fund the post office."

He added that this attempt could only mean that Trump wanted to make it harder for Americans to vote.

Voting rights advocates, on the other hand, are doing their utmost for the vote-by-mail measures to follow through, fearing that the pandemic may persist throughout the year. Trump refused to answer calls about mail-in voting and instead came up with alternatives.

The opposing party said they must find a solution that would ensure a full, fair, and safe election this year.

Biden said, "No one should have to risk their lives to cast a ballot."