The WTTC is renowned as the biggest representative of the global travel and tourism private sector. The organization recently declared that the Mexican Caribbean can receive the certification of "Safe Travels" global safety and hygiene after being recognized for its adoption of health and hygiene protocols.


Travel destinations to receive stamps

Cities from other countries like Saudi Arabi, Portugal, and Spain similarly awaited the approval of the WTTC so that the certification will increase traveler's trust in the destinations. The stamp is also designed for use by other businesses like accommodation centers, dining areas, cruise lines, and transportation services.

Governor Carlos Joaquín González of Quintana Roo said that they appreciated being considered by the WTTC as one of the first travel destinations to qualify for the certification of the health and hygiene stamp. He added that the local authorities and tourist organizations guaranteed the safety and security of the establishments.

Large travel operators were expressing optimism that the tourism industry can rebound as soon as the pandemic is over.

TripAdvisor CEO Steve Kaufer said that they were seeing the resiliency of the industry begin to bear fruit. He added that consumer confidence was key to expediting traveler demand, and so safety would become a priority to consider in each step of their operations to resume businesses in the coming weeks.

The WTTC developed the travel protocols in accordance with the guidelines by the Centers for Disease Control and Prevention, World Health Organization, the Airport Council International, the Cruise Lines International Association, and International Air Transport Association.

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WTTC introduces world's first global safety and hygiene stamp

The organization designed the stamp to allow travelers to be able to identify which governments and businesses have successfully adopted protocols for health and hygiene across the world to standardize what they have termed "Safe Travels".

This included businesses like restaurants, hotels, tour operations, shopping centers, and modes of public and private transportation that would be allowed to qualify for the stamp as soon as the protocols would be put in place in their establishments.

Launching globally standardized protocols was a move towards economic recovery through travel and tourism by over two hundred of the world's largest tourism groups such as Trip.com and Expedia.

President and CEO Gloria Guevara of WTTC acknowledged that the organization gained more insight from the pandemic and concluded that proper observance of health protocols and consistency would allow travelers to confidently travel to certain parts of the world. She said that the global safety stamp was designed to rebuild "consumer confidence" across the globe.

It was approved even by the United Nations World Tourism Organization. Secretary-General Zurab Pololikashvili stated that the stamp was key to building trust. He added that the collaboration of the public and private sectors was essential to restoring travel and tourism after the recovery from the COVID-19 pandemic.

Measures recognized as part of the Safe Travels protocols included new approaches to health, deep cleansing, and social distancing.