Umer Anees Explains Why SEO is the Core of Digital Marketing Strategies

Small businesses compete with the big names in the industry, but many entrepreneurs remain clueless about how their unknown brand can attract more targeted customers. For them, marketing is just putting an ad on TV. But digital marketer Umer Anees suggests that entrepreneurs should look beyond traditional marketing methods to boost their sales volumes. According to this Pakistani digital marketer, search engine optimization is now the heart of all marketing strategies, especially if you're trying to take your business online.

From web design to social media marketing, everything is related to how well your website is optimized for search engines. Umer believes that advertising is not just about grasping your current customers' attention but also luring other people into your potential customer pool, enticing them to check out your products and services.

Umer was always enthusiastic about how social media ads worked. This led him to research social media advertising and SEO and how both play a crucial role in steering a company to success. After years of working in digital marketing, Umer points out the six secrets that can help any business grow.

1. Search engine optimization

Umer targets specific keywords according to the probable search terms that his client's audience would use in search engines. This helps the client's website gain higher organic rankings, thus ensuring that more people find its website whenever they search for related products. He believes in a simple approach: the higher your website ranks in a search engine, the more chances you get to drive targeted traffic into your website.

2. Digital marketing

From high-end web design to PPC, Umer leaves no stones unturned to make sure that his digital marketing strategies work superbly every time. He sets up digital marketing campaigns for his clients and analyzes the results so that he could try some other methods in the next campaign.

3. Web design

The design of your website serves as the face of your company. Your audience can tell by the looks of your website whether it is reliable or not. By creating a professional website, Umer makes sure that his clients' audience wouldn't have any issues while navigating the site. He offers simple-to-operate interfaces that allow users to surf through the website without any confusion. For Umer, the ultimate goal is to guide visitors through every step of the buying process.

4. Search engine marketing

In addition to SEO, Umer also spends time managing various campaigns in Google AdWords. He specifically focuses on the local customers of clients before expanding the horizon. This brings success not only locally but also nationally after a few successful campaigns.

5. Social media marketing

Umer uses Facebook, Twitter, Instagram, and LinkedIn to spread his clients' word to their audience. He creates innovative and engaging content for these marketing campaigns so that the audience feels like clicking on the ad and going to the respective company's official website.

Umer's dedication to digital marketing ensures the success of many small businesses. He has single-handedly boosted the sales volumes of many companies through his unique marketing techniques.