Tim Cheung’s
Tim Cheung

In the content creation and food blogging industry, it is very crucial to be flexible and adapt as per the changing circumstances. These industries heavily rely on the audience's favor and are thus highly volatile; entrepreneurs who aspire to succeed in these fields will definitely need to be more adaptive and flexible. Not only are these online foodies responsible for keeping up to date on the latest viral food trends and popular destinations, they also need to be aware of the latest advances in the social media sphere. One such entrepreneur, who has amassed a dedicated following online due to his exemplary work in the food photography and blogging industry, is Tim Cheung.

Tim is a food blogger and an established consultant & content creator for local restaurants and brands in the San Francisco Bay Area. Born in San Jose, California, Tim has been passionate about becoming a businessman since his childhood. A creative child with an interest in unconventional things, Tim was always thinking outside of the box. His passion for food and his tendency to constantly capture pictures of his food led to the creation of his Instagram page @bayarea.foodies in 2015. Mostly used to test his creativity, Tim curated the Bay Area Foodies account as a hobby for three years, slowly and gradually developing his page; however, in 2018, after seeing his gradual rise in popularity, Tim realized the account's potential and decided to pursue food blogging as a career.

Initially, Tim found pleasure in simply capturing photos of exquisite food items. While mouth-watering food photography remains the foundation for his account, Tim has adapted to the changing tides of the food blogging world, introducing restaurant reviews and using his creativity to engage a larger social media reach. Hustling through the blogging business, Tim has gained recognition and a dedicated following for his work. By building a community of like-minded food lovers, Tim has been able to find ways of providing engaging content to his audience while also opening an information treasure trove of the best local spots that the Bay Area has to offer.

Most recently, Tim put out a post asking for recommendations for any local restaurant or food truck serving quesabirria tacos, a viral taco trend growing out of East Bay. His followers did not disappoint, pointing Tim in the direction of both his craved tacos and some of the best Mexican food that the Bay Area had to offer. Tim went on to share these locations with the rest of his 175K followers in future posts, thus displaying how he has retained such a large audience in the first place; his followers trust him to listen to their recommendations and share what he loves with the rest of the community. Tim works with his audience to promote a number of smaller food establishments throughout the Bay, especially minority-owned restaurants.

Tim's flexibility and understanding of social media marketing has been the power behind his success and the continuing growth of his online brand. Tim continues to adapt as per the market trends and tries to tweak his social media strategies to accommodate those changes. One such change came with the ever-increasing popularity of the social media platform TikTok; starting his own TikTok @bayareafoodies in early 2020, Tim has already managed to surpass the milestone of 145K followers. He has amassed 7 million views for a single video on Instagram and 5 million views for a post on TikTok. His adaptive skills have helped him gain steam in the Bay's content creation market, and he has evolved further as an astute consultant and marketing expert under his firm Unibition LLC. Helping local businesses to develop an online following, Tim believes that to make an impact on the content creation industry, aspirants should start as early as possible. Attaining success in the industry requires quality time, along with a flexible, open-minded approach.

Tim Cheung's strong ability to adapt his strategies, coupled with his determination to succeed as a food blogger and owner of a content creation business, has helped him gain the stamp of a smart entrepreneur. From simple food-lover to social media guide, Tim's journey is one that other online influencers will be keen to emulate.