Bad Bunny, Cheetos to Give Away $500K to Latino Communities in US, Puerto Rico

Bad Bunny and Cheetos are collaborating once again this year with a new mission: to award $500,000 to communities in the United States and Puerto Rico.

The massive amount of money is part of Bad Bunny and Cheeto's campaign called "Deja Tu Huella," which started in 2020. The $500,000 will be divided among 20 winners, who will get $25,000 each. Fans from the U.S. and Puerto Rico are eligible to enter the competition.

For a chance to win $25,000, fans can share a video on TikTok explaining how they will use the money to make a difference in their community, per El Diario. These changes can be in different aspects, such as art, music, fashion, food, or even community service.

The hashtags #DejatuHuellaFund and #Entry should also be included when shared on TikTok.

"As a brand known for leaving its mark in culture, Cheetos is here to encourage others to do the same... We're excited to hear from so many amazing individuals and learn more about the impressive ways they are taking action," Frito Lay Senior Vice President of Marketing Stacy Taffet said.

Bad Bunny on Deja Tu Huella Fund Collaboration With Cheetos

In a statement, Bad Bunny has expressed his thoughts on his third year of partnership with Cheetos and their campaign.

Bad Bunny said he is proud to team up with a snack company known for celebrating "all forms of self-expression." He also underscored that each year, their partnership have been able to support those who were able to leave their mark.

"Cheetos has shown its commitment to a community that has and continues to impact impacting my life tremendously," Bad Bunny emphasized.

Cheetos and Bad Bunny started the third year of their partnership in May with a new television commercial, "Magic Touch," which debuted at the 2022 Billboard Music Awards.

Bad Bunny and Cheetos Collaboration

The Deja Tu Huella Fund is the third installment of Bad Bunny's collaboration with Cheetos. Throughout their partnership, Bad Bunny and Cheetos launched several projects that have the goal of helping the community.

One of the notable projects the collaboration did was the Cheetos Estudiante Fund, which was launched in 2021. Last year's collaboration paved the way for their partnership with Adidas, which released a limited-edition leisurewear collection.

The sale of the said collection benefited the Estudiante Fund, garnering $500,000 that helped fund scholarships for fans who also left their mark on their communities.

Aside from Deja Tu Huella Fund, Cheetos' parent company, PepsiCo, pledged $275 million last year to support the Latino and Hispanic communities.

"It's an honor to give back to the Hispanic community that has done so much for me," Bad Bunny said in a statement during that time, encouraging his fans to follow the path that inspires them.

This article is owned by Latin Post.

Written By: Joshua Summers

WATCH: Cheetos Deja tu Huella 2022 TVC with Bad Bunny - From Cheetos