Box Office Analysis and Recap: 'Transformers: Age of Extinction' Struggles on July 4th, While 'Tammy,' 'Deliver Us From Evil' and 'Earth to Echo' Flop
"Transformers: Age of Extinction" topped a disappointing Fourth of July weekend, beating out new entry "Tammy."
The blockbuster struggled to hold its audience and only made $36.4 million. That added up to a 63 percent drop from last weekend's $100 million opening. The film has now made $174.7 million and is behind the previous installments in the franchise. With bad word-of-mouth and "Rise of the Plane of the Apes" on the horizon, "Transformers" will suffer big losses next weekend. As a result, the film could end its run between $250 million and $265 million and will become the lowest-grossing picture in the franchise.
Melissa McCarthy's "Tammy" proved relatively weak for a holiday opener. The film made a total of $21 million and has only garnered $32 million in its first five days. The comedy's outlook does not look very promising for the coming weeks, especially with terrible reviews and such a disappointing opening weekend.
Sony also struggled with "Deliver Us From Evil" as the film only took in $9 million. That brought its first five days total to $15 million. The opening marks the latest film in the supernatural horror genre to underperform. This year alone has seen disappointing openings for "Paranormal Activity: The Marked Ones," "Devil's Due" and "The Quiet Ones." Given the fact that horror movies are always front-loaded on their first weekend, it is unlikely this film's theatrical run will last very long.
The fourth and fifth spots were taken by holdovers "22 Jump Street" and "How to Train Your Dragon 2." The "Jump Street" film, starring Channing Tatum and Jonah Hill, made a total of $9.4 million and brought its total to $158 million. Meanwhile, the Dreamworks animated film "Dragon" held better than expected and made $8.7 million. The movie has now made $140 million and is still $18 million behind the 2010 installment.
The weakest of the new releases was Relativity's found footage science fiction flick "Earth to Echo." The film only made $8.2 million and failed to meet expectations. Like the other openers, the lack of buzz and good reviews did not help matters, either. Having opened on Wednesday, "Earth to Echo" brought in a weak $13.5 million in five days.
Disney continued strong with "Maleficent" and made another $6 million. The movie has now made $213 million and could still surpass "Oz the Great and Powerful's" $234 million.
While the studio pictures struggled, a number of Indie flicks soared. The documentary "America" expanded to 1,105 theaters and brought in a strong $2.7 million. After having a mediocre limited release, the Lionsgate film may show some promise throughout the next few weeks. The movie has now made $4 million and is now the highest grossing documentary of the year.
Meanwhile, "Chef" continued its successful run. While the film was dropped from 115 theaters, the movie still had a 1.2 percent increase and made $1.6 million. The culinary comedy has now made $22 million and is likely to top $25 million by end of next weekend.
After Weinstein Co. strong marketing push for "Begin Again" results turned out solid in 175 theaters. The musical made $1.3 million and brought its total to $1.8 million. The Keira Knightley and Mark Ruffalo feature appears to be a major crossover hit and is expanding next weekend into 800 theaters.
Radius TWC also had a solid performance with "Snowpiercer." The feature made $999,000 and became the second highest grossing feature for the company with $1.5 million. While the film is playing at 250 theaters, Radius plans on opening the film on VOD and on Demand limiting the theaters it is permitted to show the film in. It will be interesting to see how the science fiction movie plays out the following weekends as it hits both platforms.
A24 continued to have a solid performance with "Obvious Child." The comedy brought in another $383,000 in 202 theaters. While it has had solid results the feature does not seem like it will crossover to the mainstream. Having already made $1.9 million, the Sundance hit looks likely to make $3 million to $4 million.
Magnolia Pictures also had a successful weekend with its latest release "Life Itself." The feature, which is currently playing on demand, posted an outstanding $138,000 for a $6,000 per theater average. With such great results, the distributor will now bring it to 25 more theaters next weekend.
However with disappointing numbers from the major blockbusters the box office hit rock bottom. Not only was it down 47 percent from last year when "Despicable Me 2" and "The Lone Ranger" hit theaters, but it also became the worst July Fourth weekend in over a decade.
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