Anheuser-Busch announced last week it will import its first Mexican lager to serve in bars in the southwestern U.S.

Belgium-based Anheuser-Busch InBev, the world's largest beer maker, said they will start serving Montejo in bars, restaurants and grocery stores in California, Texas, Arizona and New Mexico, according to the Associated Press.

The move comes as the Hispanic population is increasingly influencing the American culture, cuisine and even the beer market.

About 55 percent of all imported lagers in the U.S. are from Mexico, which was a $1.84 billion market in 2012, AP reported.

But Ryan Garcia, Anheuser-Busch (AB) vice president of regional marketing, said, "Mexican beers account for nearly 60 percent of imports, and we are responding to consumer demand for an authentic and distinctly Mexican lager."

Some of the more popular brands include Corona, Modelo, Tecate and Dos Equis, according to market researcher Euromonitor International, AP reported.

Corona was one of the focus brands for AB, according to their report released at the end of July.

"Volumes in Mexico grew by 1.5 percent, due to a stronger industry and good growth in the Corona family, Victoria and Bud Light. This growth was achieved despite significant glass shortages which impacted sales of Corona in the quarter. These shortages are being addressed and the supply situation is improving," AB said.

"There's obviously a growing consumer demand and preference for Mexican beers in the U.S.," Ryan Garcia, Anheuser-Busch's vice president of regional marketing, told AP.

While the population of Hispanics does play a role in the popularity of Mexican beers, price is also a huge factor.

The beer originated in Mexicos's Merida, Yucatan, Montejo, Anheuser-Busch said in a statement.

César Enrique López Pineda, Montejo head brewmaster, said, "It's an honor to make this regional favorite available to beer drinkers outside of Mexico for the first time."