The "Beast Incarnate" is now king of the sports entertainment jungle, as former UFC champion Brock Lesnar's reign as the new WWE World Heavyweight Champion began on Sunday after an emphatic win over former champion John Cena.

Emphatic is putting it lightly. Lesnar dominated. He decimated. He showcased. He left jaws dropped and Cenation fans in mourning with German suplex after German suplex, brutal move after brutal move. And now, the former NCAA and UFC champion is holding onto the WWE's richest prize for the fourth time in his decorated, impressive, destructive career.

But is a Brock Lesnar WWE world title reign really "what's best for business"?

We've all seen this before: a part-time wrestler with some mainstream fame comes out of nowhere and takes a big spot-the biggest spot, in the world title picture. It happened with "Hercules" movie star Dwayne "The Rock" Johnson last year, when he held the WWE title for a three-month span before dropping it to Cena at Wrestlemania 29. It happened with Batista, when the wrestling champion-turned-actor was penciled into the main event of Wrestlemania 30.

But both of those title reigns have drawn criticism from a split fan base. The Rock was blasted by some fans for disappearing from WWE Raw every other week to promote "Fast and Furious 6" while champion, and whatever temporary attention he might have gained WWE in the headlines from his reign faded fast. Batista's victory at the Royal Rumble this year was even more controversial, as many fans felt he took a spot deserved by popular stars like Daniel Bryan or CM Punk -- the latter who quit the company one night after Batista's Rumble win, allegedly over Punk's discontent with the decision to have Batista main event the company's biggest PPV over either him or Bryan.

Enter the case of Lesnar, who has arguably the most cushy and most liberal of all the WWE part-timers' schedules. Since his return in 2012, Lesnar only has wrestled three times at three PPVs each year. When he battles Cena at Night of Champions in their rematch, it will be only his fourth WWE match of the year. This comes at a time when normally Lesnar's deal with the company ends and he returns home for the year. Considering the as-yet unknown dates that Lesnar's contract allows for, and his preference not to travel and work in a full WWE schedule, that makes his booking as WWE world champion tricky.

Lesnar could very well drop the title at Night of Champions, but many rumors have been flying around that it's WWE's reported plan to keep the ex-MMA fighter with the title until at least Wrestlemania 31 next year. Unless they've come to some deal with Lesnar where he's willing to put more dates and fights between now and April of next year, we're looking at a WWE TV calendar where the holder of the most important title in the industry is absent several times a month, possibly even longer.

That can't sit well with the full-time roster that puts their bodies on the line for 200-plus nights in the year. And that certainly won't sit well with many fans given Lesnar's heel booking and those who believe that the WWE world title should be on TV every week, which it has been on a regular basis since the inception of WWE Raw as a weekly television show in 1993. Nor should it. Lesnar is popular outside WWE with MMA fans, and he will bring some level of extra attention, but that attention will only work if he's there on TV, Paul Heyman at his side with the title, every week. With a light part-time schedule, it's just not going to work. One can't expect to try and lure more fans with the promise of seeing a superstar if the superstar may not be there on any given week. If anything, those fairweather fans will be less likely to tune in.

By contrast, there are several full time stars that can appear each week on WWE programming, several of them very deserving, who could carry the WWE world title on a weekly basis and do well. Latin Post takes a look at several stars that may make a better WWE World Heavyweight Champion than "The Conqueror" Brock Lesnar:

Chris Jericho

Even at age 43, Jericho's still got the stuff. While he's more concerned with getting stars over these days, a refreshing take from the majority of part-time superstars who often get themselves over at the expense of the full-time roster these days, make no mistake -- Jericho could take the world title at any time he wants. He has six world championships to his resume of 24 championships earned in WWE, has headlined Wrestlemanias and has stolen the show at many of the pay per views he's participated in through the years, even when he started working for WWE on a semi-regular basis in 2012.


Charismatic on the mic, a terrific ring general, universally loved by the fans and an exceptional storyteller, Jericho's place in the Hall of Fame is basically guaranteed. Granted, he tours a lot with his band Fozzy -- and he will start again this fall -- but if anyone could make a great WWE champion, it's Jericho, the former 2008 Slammy winner for WWE Superstar of the Year.

Bray Wyatt

He's ready. If his match with the legendary Jericho at SummerSlam this past Sunday proved anything, it's that Wyatt is most certainly ready to play with the big boys. Coming a long way from his NXT and Nexus days as Husky Harris, the son of former WWE tag team champion Mike Rotunda, aka IRS, has reinvented himself into arguably the best villain in the WWE today, cutting quality promo after quality promo and holding his own in the squared circle against the likes of former WWE champions like Jericho, John Cena, Daniel Bryan, Kane and more.


Talented, intriguing and, more importantly, a full-time member of the roster, Wyatt has been building up steam for months. He's ready for the big time, and in time -- perhaps sooner than we think -- the "Eater of Worlds" may be on top of the world as the new WWE champion.

Seth Rollins

Forget Roman Reigns. If the company didn't have something big in mind for Rollins, he never would have won the Money in the Bank briefcase. His feud with Dean Ambrose, one of the most compelling storylines still going on, has helped Rollins develop a stand-alone persona as a calculating, conniving and ruthless opportunist in the mold of WWE Hall of Famer Edge. And we saw how well that character worked for the Canadian legend. Rollins was already a skilled and athletic competitor in the ring, easily the best ring worker of The Shield.


All he required was the ruthless edge to go with it to get to the next level, and he has certainly shown that in recent weeks; curb stomping nemesis Ambrose into concrete blocks is certainly the way to get across the point that Rollins isn't here to mess around. And with Triple H and the Authority still backing him, Rollins, if given the opportunity, could become the breakout star of the latter half of this year, especially if he cashes in his briefcase to take the WWE title in the near future.

Batista

As disdainful as fans may find him, there is no denying that Batista is a main event player. More than that, however, the six-time world champion and two-time Royal Rumble winner is a star. His show-stealing performance as Drax the Destroyer in the Marvel summer blockbuster "Guardians of the Galaxy" only furthered his value and his potential to become a mainstream entertainment success.


He looked rusty and, well, old when he first came back, but he started to work off the ring rust soon afterwards. While it's easy to lump in Batista with the part-timers like Lesnar and The Rock, people often forget that Batista's deal is a full-time one this time around. With the exception to taking time off to promote "Guardians of the Galaxy," he's here for the long haul until his contract is up. He has the star power, he has the experience and he has the cred. And unlike Lesnar, Batista doesn't need a Paul Heyman-type manager to speak for him, as the former Evolution member can cut a pretty good promo as a heel, which he will likely be when he returns (let's not kid ourselves, after the way the fans rejected him as a face this year, he can't be anything but a heel). And sooner or later, "The Animal" will be holding championship gold once more.

John Cena

Latin Post's Edwin Molina wrote an eloquent piece recently pointing out how the polarizing Cena is best for business in WWE.

He's not wrong.

Love him or hate him, the 15-time WWE world champion is still the top go-to guy for the WWE. Children adore him, women swoon at the sight of him, and his merchandise always sells at or near the top of the list at live events and online. He's carried the torch for WWE since 2005 and while his loss to Lesnar at Summerslam was arguably the most crushing defeat he's faced-on par with his Wrestlemania 28 loss to The Rock-he'll bounce back. After all, that's been his M.O. for the last 12 years. His daily schedule of charity events and nonstop wrestling is well-known, and no WWE star on the roster right now is a bigger draw than Cena. It only makes sense for Cena to be holding the title at this moment, especially with Daniel Bryan injured and CM Punk in self-imposed exile, so don't be too surprised if he ends up holding the world title for the 16th time when he clashes with Lesnar again at Night of Champions.

What do you guys think? Who would make a better champion than Brock Lesnar? Wyatt? Jericho? Batista? Someone else? Nobody? Give us your thoughts in the comments section below.

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