Box Office Analysis: 'Guardians of the Galaxy' Wins Worst Movie Weekend in 2 Years
"Guardians of the Galaxy" won the worst weekend in two years, beating out the weak new entry "The Identical."
For the third weekend in a row, the Marvel film topped the box office, making $10.2 million. The film has now made $294 million and will be the first film this year to top the $300 million mark. The feature is also currently on track to pass the original "Iron Man," which made $318 million back in 2008. "Guardians of the Galaxy" became the third film in a decade to top four weekends following "The Dark Knight" and "Avatar." With good word-of-mouth and the lack of competing films coming out in the next weekend, "Guardians of the Galaxy" will continue it successful run.
In second place, Paramount's reboot "Teenage Mutant Ninja Turtles" made $6.5 million in its fifth frame. The feature has made an impressive $175 million and will likely end its impressive run with $190 million.
Third place went to the Chloe Grace Moretz romance "If I Stay." The film made $5.7 million and brought its solid total to $39.6 million.
Meanwhile, the cop comedy "Let's Be Cops" made another $5.4 million and brought its gross to $66 million. Expect the film to end its run with $75 million.
The Pierce Brosnan actioner "The November Man" was off 47 percent and brought in $4.2 million. In its second weekend, the thriller has only made $17.8 million and is likely to end its run with $25 million.
In sixth place, the horror film "As Above/So Below" made a disappointing $3.7 million. The Universal film has only made $15.5 million and it represents yet another horror film this year to flop.
The only new release of the week was "The Identical," which flopped, making an estimated $1.9 million in 1,956 theaters. The feature was heavily marketed toward the Christian communities who turned out for "God's Not Dead," "Heaven Is for Real" and "Son of God." However, the film proved to struggle with this community. The feature is the latest in this genre to struggle. Over the summer, Tristar released faith-based movies "Mom's Night Out" and "When the Game Stands Tall," and both flopped.
The reason for these films underperforming was due to the fact that they had a faith component that was not clear in the trailers or marketing. Meanwhile, God's Not Dead," "Heaven Is for Real" and "Son of God" were successful because the faith theme was embedded in the title.
"The Identical's" marketing also had a faith component, but it was not clear what the film was about and the reviews did not help.
Meanwhile, Paramount's re-release of "Forrest Gump" in IMAX failed making $405,000 in 337 theaters. While the film is adored by moviegoers, the feature lacks the thrills audiences are used to in an IMAX release.
In arthouse theaters, "Boyhood" continued to succeed as it brought in yet another $1.4 million and brought its total to $20 million. The feature continues to have strong word-of-mouth and with awards buzz spreading, this film could continue to have legs throughout the fall season.
Meanwhile, Pantelion's "Cantiflas" failed in its second weekend expansion. In 429 theaters, the biopic was down 61 percent and brought in $1 million. The biopic has only made $4.7 million after a promising first weekend.
Sony Pictures Classics continued to have a strong performance from "Love Is Strange" as it made $285,000. The feature has made $840,000 thus far and is likely to continue its strong box office throughout next week.
In 490 theaters, JSC Entertainment's "Innocence" crashed with an opening weekend of $267,000. The Kelly Reilly starrer lacked good reviews and a serviceable marketing strategy. The feature will likely fade out of theaters in the next week.
Roadside Attractions' "A Most Wanted Man" crossed the $15 million mark and became the company's No.2 highest-grossing film. Meanwhile, "Magic in the Moonlight" crossed the $9 million mark for Sony Pictures Classics.
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