Mobile Generated News Offers New Interactive App
Entravision's Mobile Generated News Radio Morning Show launched the first interactive morning show App in December.
MoGN announced news of the new App release on Wednesday, for its L.A.'s Mananitas Show in Los Angeles, Calif. The first Crowd Sourcing Platform to share video and still images of news and entertainment events with the professional media industry, MoGN, is making way for another first. LA's Mananitas Show is the first to feature entertainment news with commentary from audience input and paparazzi from Latin America.
Executive Director of Mobile Generated News, Jeff Wald told PR Web, "This new MoGN custom branded App for LA's Mañanitas Show is the perfect connection for listeners to share content with fellow audience members and to the hosts of the program."
The App will be available in English language and Spanish. Listeners will completely immerse themselves in the program commenting, on-air, online and social media. Their comments will also be seen in the Entravision-Mobile Generated News Network of TV Broadcast stations in over 10 cities around the country.
Hosts will interact with the audience by sharing MoGN content throughout the broadcast. The show will produce segments hosted by paparazzi and led by listener reporting.
"We're the first radio station to bring in paparazzi from Latin America and break the exclusive celebrity stories in a prime-time morning show," Entravision Vice President of Programming and Super Estrella 107.1 Program Director, Nestor Rocha told All Access Music Group."With its unique blitz entertainment coverage, Super Estrella is poised to become the king of gossip radio in L.A. and the market's top Latino celebrity news source!"
Entravision launched the morning show in September, airing it weekday mornings on KSSC in Los Angeles.
"At Entravision, we have an extensive and growing offering of multiplatform content and are always looking for new and innovative programming to bring to the Latino communities we serve," Entravision's Senior Vice President of Integrated Marketing Solutions Matt Cardena said.
The show's App will be available in the Apple App store by searching for Mobile Generated News, beginning Dec. 1, 2014.
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!