New iOS, Android Lindsay Lohan App ‘The Price of Fame’ Fails to Match Release Week Sales of 'Kim Kardashian: Hollywood'

On Thursday, actress Lindsay Lohan unveiled her latest game app creation, "The Price of Fame," starring an animated version of herself that will help online users become a celebrity and experience, the real "price of fame," the Daily Mail reports.

"I've developed a new mobile game called 'The Price Of Fame' and its ready for you!" Lohan writes on her official website. "Available on iPhone, Android and tablets, you can become a famous celebrity just like me, but there is a lot of DRAMA along the way!"

The Daily Mail suggests that Lohan's new gaming app will compete with Kim Kardashian's hugely successful app, "Kim Kardashian: Hollywood," which has already garnered over $43 million in sales in less than a year.

Like the Kardashian game, "Price of Fame" users will be given the ability shop for the latest in fashion and gain celebrity status as they accumulate online fans and rise up the social totem pole of celebrity.

"Price of Fame" users will also be given the option to either work or spend real cash to get to fame.

Since the release of Lohan's app, the "Price of Fame" designer and OK Go guitarist Andy Ross told Tech Crunch that the app was made to poke fun at pop culture and shed humor on today's celebrity-obsessed society.

So far, "The Price of Fame's" release week stats have been lukewarm in comparison to the premiere week for "Kim Kardashian: Hollywood."

"Kim Kardashian: Hollywood" premiered as the No. 1 app back in June, while "The Price of Fame" only made it to the number ten spot, reports the Daily Mail.

In a separate interview with The Observer, Lohan made another announcement regarding her life. The 28-year-old actress, who originally moved to the U.K. temporarily for her show "Speed the Plow," is now revealing her plans to make her U.K. move permanent.

"I can go for a run here [in London] on my own. ... I do every morning, early, and I think how my friends in New York would still be up partying at that time," she said. "I needed to grow up, and London is a better place for me to do that than anywhere else. In L.A. I didn't know what to do, apart from go out every night. That's when my friends were free. And I would go out, and there would be all these cameras there, and that's when it became difficult."