Target Store executives are looking to Latino purchasers to help with the company's future, the Huffington Post reports, and are marketing specifically to Latinos starting Sunday.

Latino consumers accounted for more than 60 percent of the United States population in the past 15 years where the group's purchasing power grew 207 percent in the same time period.

Statistics show Target could profit from Latino shoppers.

About 70 percent of Latinos are under the age of 40, which means they have a long life of spending ahead of them, where their purchasing power is likely to continue to grow.

"As we stand here today and as we go forward into the future, our guest is going to increasingly be a Hispanic shopper," Target CEO Brian Cornell said in a presentation to financial analysts.

"And we want to make sure we are taking that Hispanic consumer and converting them into future Target guests. So they play a very important role."

The company looks for diversity but is definitely focusing on young Latinos, who are expected to spend about $1.5 trillion this year alone.

Brian Cornell is the first Target CEO to be recruited from outside the company but is already showing fresh ideas to improve the business, Fortune reports.

Millions of customers have abandoned America's third largest retailer over the years, and it is up to Cornell to bring them back or recruit new buyers.

Target's new CEO is visiting a few stores around the nation to note some changes that should be made to grow business.

Just as Target is facing a drop in customers, the giant retail store has fallen victim to a security issue where hackers were able to steal customer financial data from machines, according to The Associated Press.

Since then, Target has apologized to customers and offered free identity protection to those who shopped at the 51 stores that were affected.