On Thursday, Ricky Martin arrived at Colombia via Bogota's El Dorado Airport where he spoke to reporters about his latest album "A quien quiera escuchar," or "To those who want to listen," La Prensa reports.

Martin said he was delighted to return to Colombia after 10 years and felt surprised by the warm greeting he received upon his arrival.

During his visit to Colombia, Martin will be heavily promoting his new album and shooting the music video for his latest single, "La Mordidita," says La Prensa.

Fox News adds "La Mordidita" will be shot in the Caribbean city of Cartagena and will be directed by Simón Brand.

When asked why he chose to film his music video in Cartagena, Martin revealed Brand convinced him.

"I've never been there, but I think it will be a beautiful thing to show the city to the world on a music video," Martin explained. He also predicted his music video would be the start of "something big" in regards to his relation to Colombia.

Part of Martin's attempt to start "something big" in Colombia will include his future collaboration with his fellow Menudo band member and Colombian songwriter, Juanes.

Martin revealed his desire to work with Juanes and "get together in a recording studio and do a production" after he is finished promoting his current album, Fox News reports.

But while he is Colombia, Martin's main focus will be his new album. In addition to filming his music video, Martin will also conduct his album's autograph signing session at one of the country's major supermarkets on Saturday, says La Prensa.

Martin's new album, "A Quien Quiera Escuchar," was released worldwide on Feb. 10 under Sony Music Latin.

It includes 10 tracks composed by Martin and other artists including Pedro Capo, Yotuel Romero, Yoel Henriquez, Rafael Esparza Ruiz and Beatriz Luengo, according to La Pensa, which adds that the album was recorded in Australia, Puerto Rico, Los Angeles and Mexico.

So far, the album had two hits singles, "Adios" and "Disparo al Corazon."