JCPenney managed to combine drinking, the winter cold and the Super Bowl into one brilliant Twitter marketing campaign.

During Sunday's not so big Super Bowl game, JCPenney appeared to have a drunk person running its Twitter account.

"Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0," the department store said via Twitter. "Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???"

JCPenney followers, including Coors Light, Kia Motors America and Snickers, were concerned about the store's sobriety.

"We know football goes great with Coors Light, but please tweet responsibly," Coors Light tweeted at JCPenney.

"Hey @jcpenney need a designated driver?" Kia asked.

"Eat a #SNICKERS, you're not you when you're hungry," Snickers advised.

Then, in a sitcom-like twist, JCPenney revealed that it was all a miscommunication.

"Oops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA," JCPenny explained via Twitter.

Now, JCPenney has Twitter talking as even the Good Morning America account is trying on mittens.

"THATIS IT From now on were ll tweetning with mtitens #tweetingwithmittens" the morning show said.

Kate Coultas, a JCPenney spokesman, explained the thought behind the tactic.

"We knew Twitter would be very active but wanted to find a way to stay above the Super Bowl fray and instead create our own narrative," Coultas told BuzzFeed. "Given it was cold, and we are selling Go USA mittens -- we thought it could be a fun stunt!"

"Awesome twitter troll last night @jcpenney ! That was brilliant! If you missed it," Trevor McManus said.

Not everyone is on board with JCPenney's social media marketing campaign, however.

"#TweetingWithMittens doesn't pass pinocchio test. No finger touch pads on gloves = No way you use iPhone, even badly," Suzanna C. Zurn tweeted.

Pinnochio test or not, JCPenney could not be happier.

"The buzz has certainly exceeded our expectations," Coultas said.

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