Kardashian Family News: Khloe Launches New Messaging App
One of the Kardashian sisters is taking on another business venture: Khloe Kardashian is working on a messaging app that takes the hassle out of planning a great night out.
Business Insider got an early look at the app called Begroupd, which is equipped with social polling features that helps making plans with your friends much easier.
"The main problem the app really solves is that it streamlines the decision-making process," Begroupd founder Lindsey Cummins said. "Because right now, while group chat does solve one problem, it creates another, where making plans and decisions and just getting what you're after is nearly impossible."
While Begroupd was recently launched for iPhone, Kardashian and Cummins are betting the app would be a hit. They say people are frustrated with the current system of constantly texting, calling and circling back while planning a fun night out with friends.
Cummins first thought of the idea of for the app shortly after graduating from Cornell University. She then introduced the idea to Kardashian, and the reality TV star promoted it on her Instagram.
In the photo's caption she asked her 28 million followers to download the app and also take a survey.
"I've always wanted to get involved in the tech industry but hadn't come across anything that really clicked for me," Kardashian said. "When Lindsey approached me with Begroupd I fell in love. Messaging is such an integral part of our lives and Begroupd will help solve problems everyone can relate to."
Meanwhile, the star has been making headlines after losing 35 pounds and giving her ex-husband Lamar Odom most of the credit for it.
Kardashian admitted to Women's Health magazine that she wanted to lose weight to flaunt a "revenge body" after things between her and the NBA star ended so badly. She also admitted that he is the "love of [her] life."
"Yeah, it's a revenge body. But it's just as much for all my critics who called me 'the fat one' for my entire existence," the star revealed.
Kardashian recently made the front page of Complex magazine, which was dubbed "her turn to break the Internet."
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