MasterCard's "Priceless Surprises" campaign launched in January, and the campaign has proven successful for the credit card company in terms of social media presence and against rivals.
The Social Media Forum (SMWF) returned to New York City, and hosted a breakout session featuring mobile carrier AT&T's lead social media senior strategist discussing the company's online undertakings.
Facebook founder and CEO Mark Zuckerberg has been ordered to appear in an Iranian court by a conservative judge in South Iran over individual complaints by people who claim that Facebook-owned applications Instagram and Whatsapp violate their privacy.
This week in social media, Facebook added a Shazam-like feature that can automatically tag music, TV or movies in status updates, just by listening in to your life. Speaking of listening in, Facebook also changed some of its privacy settings for the better with a reminder for users what privacy level their status updates are set to. Also, Twitter's having a bad week on Wall Street (again) while both it and rival Instagram are meeting resistance abroad.
Celebrities did plenty of things this week. Here are the highlights. It was a slow week for some with anticipation of the three-day weekend, but there was plenty of action on social media.
The company wants its users to be privacy conscious With the dawn of social media, privacy has become a major concern for almost all Internet users, especially since the revelations that the government has the power to intrude in people's personal lives.
Swarm from Foursquare was recently released as part of the company's strategy to separate its location-based check-in functions from the main Foursquare app, which will take on a more focused Yelp-like dimension when it's released later this summer. But Swarm is much more than just a way for Foursquare to "unbundle."
This week in social media, Pinterest emerged as a serious competitor in the social media industry. Meanwhile, Foursquare rolled out its new Swarm app, Yahoo bought a Snapchat clone called Blink, Snapchat itself was named one of the worst companies for data privacy, Twitter almost got banned in Russia, and Facebook tested a new location-based notification system that's a bit like Foursquare, with a little Google Now thrown in. It's time for Social Media Saturday!
This week in social media, Twitter got pretty bruised by Wall Street, Facebook bought a fitness app and got rid of a couple of its less popular mobile offerings, and Whisper's CEO Michael Heyward duked it out with TechCrunch's Michael Arrington. Meanwhile, Tumblr added a huge swath of customization options to its mobile app and the Federal Trade Commission officially chided Snapchat. It's time for Social Media Saturday!
Kik, an app that allows smartphone users to message their friends, has launched a new beta program that offers customers the chance to earn virtual currency.
Michael Arrington, founder of TechCrunch, has a reputation for being a tough interviewer, to say the least. So when Whisper CEO Michael Heyward appeared on stage for an interview with the skeptical Arrington at TechCrunch Disrupt on Wednesday, the "Fireside Chat" turned into more of a trial by fire.
This week in social media, Foursquare split its app in two; Twitter tested a mute button for annoying followers; Snapchat added video calling; and Facebook announced a new direction for its social media business. It's time for Social Media Saturday!
At its F8 developer's conference on Wednesday, Facebook CEO Mark Zuckerberg unveiled new products and policies geared towards making the world's largest social media site feel less intrusive, as well as making it more inclusive to mobile developers. The changes are part of Zuckerberg's efforts to shift the company towards a more "mature" outlook and attitude.
Twitter released its earnings report for the second quarter that it has been a publically traded company late Tuesday. The results beat expectations in several fiscal categories, but the outlook for the social media company remains grim.
Important takeaways from the "Game Changer" workshop and the entire Voto Latino Power Summit event were as vast and broad as the varying interests, concerns, and needs of the Latino community; yet there were some standout impressions: the importance of Spanish-speakers and Spanish-speaking experts at events looking to target Latinos is paramount; recognizing that younger generations are the door to the older generations -- this is important when trying to attract older generations to causes and offers that are only present online; and vice versa: as older generations are identified as the number one factor in pushing Latino millennials to get healthcare.
The new social media app, Yik Yak, which acts a "virtual bulletin board" has been growing in popularity among college students but for high schools, it often times is used to bully and issue threats to other students.
