social media

Social Media Savviness has Made Latinos the Most Desirable Demographic to Marketers

Latinos are at the helm of social media; a fact that was confirmed by a 2013 Pew Report that indicated that 80 percent of Hispanic adults in the U.S. use social media, which is more than whites (70 percent) and African Americans (75 percent).

JCPenney Drunken Super Bowl Twitter Rant : The Perfect Social Marketing Campaign

JCPenny managed to combine drinking, the winter cold and the Super Bowl into one brilliant Twitter marketing campaign.

From Friendster to Instagram: A Brief History of Social Media

These days, we tend to take social media for granted. We even hire people on the basis of their purported skills with social media. However, in order to understand how far we have to go in social media, we have to take a look back at how far we've come.

Social Media Saturday: Google+'s Hangout with Obama, Facebook's Paper, and the Super Bowl for Social Media

It was a busy week on social media: Facebook announced its continuing dominance and a new mobile app, Tumblr incorporated comedy into its terms of service, Twitter got IBM off its back, and President Obama used the most disliked social media platform to popularize his State of the Union agenda. Let's dive into Social Media Saturday!

Facebook Paper: Doubling Down on Mobile and Social News

Facebook's latest app, Paper, signals two major moves for the world's most popular social media platform: It's doubling down on mobile while continuing its push to become a social news network.

Facebook Princeton Study: Social Network Makes Light Of Research; Is Facebook Really In Decline?

The scientific study has resulted in a public relations jab-fest A feud was started between Facebook and Princeton last week when a group of the prestigious university's researchers published a scholarly article suggesting that the major social network would lose 80 percent of its users by 2017.

Social Media Saturday: Pinterest Tests GIFs, Twitter Reaches Out to Latinos, Facebook Mocks Princeton, and Google+ Goes Down

A lot happened this week in the world of social media. Pinterest started testing GIFs, Princeton declared that Facebook would die in three years, Facebook released a clever rejoinder, Instagram was revealed to be the fastest-growing social media platform on the planet, and Google+ went down, along with Gmail services, but hardly anyone noticed. Let's dive into Social Media Saturday!

Facebook Mocks Princeton's Doom-Saying Study With Its Own - About Princeton

Facebook has fired back at a Princeton University study predicting the social media giant will die by 2017 in the snarkiest (i.e., best) way possible - by creating its own study that says Princeton University will die out by 2021, along with the world. The tongue-in-cheek reply from Facebook pokes fun at the idea that the every "scientific" study is created equal.

Pope Francis Quotes and News: Who Invented the Internet? For the Pontiff, It Was God

Pope Francis is tackling an entity that most do not typically associate with religious leaders or the Catholic Church. In honor of World Communications Day, Pope Francis offered his opinion on the great mysterious entity that is the Internet.

Twitter Begins to Emphasize its Diversity, Starting with Latinos

Twitter, which went public in an IPO late last year, is looking to differentiate itself and find more users - and more importantly, advertisers - now that it has to generate revenue for shareholders.

Facebook Adds Trending Topics In Continuing Evolution Toward Social News Network

Facebook, in its continuing quest to make its social network more public and "newsy," announced "Trending" on Thursday, a new feature that will put a list of trending topics up in the top right corner of every user's News Feed. The addition of this feature confirms that Facebook sees Twitter as both a threat and a model for news-focused social content.

Top 10 Social Media Rules for Professionals (Hint: Don't Be Like Justine Sacco)

As the Justine Sacco SNAFU has proven to us, sometimes social media can undo the very professionals it purports to uplift. While the Internet -- and various forms of social media -- have made it all-too-easy for us, as human beings, to share our thoughts with the world in 140 characters or less, there are definitely guidelines to follow when it comes to saving your job, your face, and yes, even your whole corporate image...lest, of course, you end up getting "Sacco'ed" (pun intended).

Snapchat Apologizes, Issues App Update with Opt-Out of Hackable Feature

After about 4.6 million Snapchatters' usernames and phone numbers were exposed by a hack of a security vulnerability that the young social media company was repeated warned about, Snapchat has issued an apology and an update to its app.

Justine Sacco AIDS Tweet: PR Executive Fired From IAC, Issues Statement Saying "I'm Ashamed"

Memo to all future public relations professionals (and this is coming from one): watch what you say on Twitter or any other social media site, because it WILL come back to haunt you. Just ask Justine Sacco, the former head of public relations at IAC (the parent company of such websites as The Daily Beast and OKCupid.com), who lost her job after a head-slappingly idiotic (and racist) tweet against Africans sparked a global outrage.

'Selfie' Saturated Society: How Young Girls Seek Validation Through Social Media

Growing up in the age of instant gratification and over-sexualized social media that promotes unrealistic perceptions of beauty, can be a disastrous formula for any young female, especially an impressionable Latina.

Xbox One Features and Specs: Microsoft Introduces Twitter-Like Friends App for Gamers

Microsoft has made it a priority to market the incoming Xbox One game console as one that will allow users to interact beyond just the gaming platform itself. In the latest move to revolutionize gaming, Xbox spokesperson "Major Nelson" has introduced fans to a an app on the Xbox One called the Friends App.

Jeremy Lin YouTube Video Spoof Shows How He's 'Changed, Bro' [VIDEO]

Now that Jeremy Lin doesn't have to worry about free agency this year, he's able to have a little fun.
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