Google's self-driving car will be hitting the road soon, as a full-blown for-profit independent company under Google's new umbrella company, Alphabet. The evolution of Google's self-driving car will take a step up in 2016, as Alphabet seeks to compete with Uber through its own self-driving version of a ride-sharing service.
If you thought Uber already won the battle for supremacy in taxi apps, think again. Spanish rival Cabify just finished a funding round that packed $12 million more in its war chest, which it seeks to use in order to expand into more Latin American cities.
Here's how Uber is using unconventional strategies to address the interesting peculiarities the company is finding in new markets across the world, starting with Colombia.
Bloomberg reported that Uber, a San Francisco-based company that provides a mobile car booking service, is now in talks to raise its financing. The move would place the company's value at above $10 billion, nearly tripling its previous value of $3.5 billion last year, when it raised $258 million.
