The winner of the first annual Latino Startup of the Year was announced on Wednesday. Interesante, a website and mobile app that helps Latinos "discover and share the most interesting things in the world" beat three other finalists and took home the grand prize.

Antonio Altamirano, co-founder of Interesante, along with Rebecca Altamirano, pitched his Latino-focused social ecommerce service on Wednesday, along with three other finalists: Crowdismo, a crowdfunding platform for Latinos, New Force Media, a social media marketing startup, and Oye!, a social media data analysis company.

As another part of Interesante's grand prize, the startup will receive media coverage and multimedia press distributions from Hispanicize Wire worth a total of $2,500, as well as an introduction to possible investors.

Related