Google is ending sales of its Google Glass eyewear, but the company says the product is not dead. Google insists that it will continue to launch the smart glasses as a consumer product, just not in its present form.

BBC News reported current Google Glass products that cost $1,500 will close but make way for "future versions of Glass." The Glass team is also leaving the Google X division and switching to a separate division under its current manager Ivy Ross.

Google Glass launched in 2013 and was open to anyone in the United Kingdom last summer. Starting next week, the company will stop taking orders but will continue to support companies that are already using Google Glass.

Ross and Tony Fadell, CEO of Nest Labs, which was acquired by Google a year ago, will work with the Google Glass team to form new ideas for its next version. Although the company is committed to making a new product, there is no timescale for the next launch.

Fadell said the project had "broken ground and allowed us to learn what's important to consumers and enterprises alike" and he is excited to be working with the team "to integrate those learnings into future products."

"Glass was in its infancy, and you took those very first steps and taught us how to walk," the Google Glass team said, according to ABC News. "Well, we still have some work to do, but now we're ready to put on our big kid shoes and learn how to run."

When the product first released, users were happy with the results, using it to take photos and videos in a small device above their right eye. Soon after, consumers complained that Google Glass was not evolving in the way they thought it would. As other companies have launched a similar smart glass product, they have yet to develop an item that proves to be a major hit.

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