Chipotle is adding three Latino authors to its list of famed writers on cups and bags for this year's branding campaign.

Last year, the company was criticized for not having any Latino authors on its list of 10 short stories. It was not entirely clear why a Mexican grill would not add a Mexican or Mexican-American author.

This year, however, author of "How the Garcia Girls Lost Their Accents" Julia Alvarez, author of "The Alchemist" Paulo Coelho and author of "The Prince of Mist" Carlos Ruiz are on Chipotle's list, Fox News Latino reported.

"While typical fast food companies use their packaging to promote new menu items or sell the space to advertisers, we have always tried to use our packaging to engage with our customer's wit and intellect," Mark Crumpacker, chief marketing and development officer at Chipotle, said in a press release. "Given the response we had to the first round of the 'Cultivating Thought' series, we are continuing the series with more authors we think our customers will enjoy."

Chipotle said it had reached out to a total of 40 authors for its branding campaign last year before narrowing down to the series of 10.

"To get the slate of 10 authors we currently have, we reached out to a diverse pool of more than 40 writers that included Latino authors," Chipotle spokesperson Chris Arnold told Fox News Latino last year. "Many more authors declined our request to submit a piece than accepted, including well-known Latino writers."

According to the Los Angeles Times, writers Lisa Alvarez and Alex Espinoza helped protest against Chipotle's campaign with the lead, "Cultivating Invisibility: Chipotle's Missing Mexicans."

"Here's the thing. I exist. I am full of stories. Just ask me, and I'll tell you. But you have to ask," Espinoza wrote. "Don't ignore me. Don't eat my food and think you know me."

A group of Latino writers responded by posting pictures of their own cups with stories written on them.

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