Box Office Analysis & Recap: 'Fifty Shades of Grey' Flops, 'Birdman' Soars
"Fifty Shades of Grey" won the box office for the second consecutive weekend but crashed after a massive opening.
The film based on the E.L. James novel was down 72 percent from its opening weekend and made $23 million. The film's massive loss was due to the front-loaded weekend and also due to the terrible word-of-mouth. It also did not help that the film opened on Oscar weekend, a time when most audiences are watching the big awards show. After two weekends the film has made $130 million and is likely to end its run with at least $160 million.
Meanwhile, "Kingsman: The Secret Service" was down 51 percent in its second weekend and made $17.5 million. The film has brought in $67 million and has a chance at topping the $100 million by the end of its run.
"The Spongebob Movie: Sponge Out of Water" also had a massive drop in its third weekend. The film made $15.5 million and brought its total to $125 million. If it continues its solid performance with family audience the animated film could still end its run with 160 million.
In fourth place, "McFarland, USA" opened with a solid $11.3 million. The movie was released by Disney and received a solid marketing push among Latino audiences. Reviews were impressive, and Kevin Costner's popularity brought audiences in. The movie opened above recent Latino film "Spare Parts," which had a similar plot and demographic.
In fifth, "The DUFF" performed better than expected and made $11 million. The film was expected to open with $5 million, but reviews were positive and Lionsgate placed on a weekend when many teens and younger audiences were still on vacation. It is likely that with vacation over, the film's second weekend will have a major decrease. Still Lionsgate should be happy with the comedy's outcome.
"American Sniper" continued to perform solidly and added another $9 million. To date the film has made $319 million and is still expected to end its run with $330 million and possibly become the highest grossing film of 2014.
In seventh place "Hot Tub Time Machine 2" flopped and made $5.8 million. The total was far less than most expected, and it was due to John Cusack missing from the film and also due to the time gap between the first film and the second film. Reviews were also extremely poor and marketing was poor.
In art house theaters the Oscar winning film "Still Alice" expanded into wide release and 2.1 million. The film has now made $7.9 million, and it has become one of the biggest art house films of the year. It will likely continue to play to solid results especially after Julianne Moore's Best Actress win.
The Argentinian film "Wild Tales" made $85,100 in four theaters in its opening weekend. The total was equivalent to $21,275 per theater average. While it did not win the Academy Award, the film still has a lot of buzz and has garnered interest over the past week.
The Best Picture winner "Birdman" made $830,000 in 407 theaters and brought its total to $37 million. Fox Searchlight will expand the film into some theaters in the next week. However, it is unlikely the film will make much more especially since it already available on demand and on DVD.
The Oscar winning film "The Theory of Everything" also continued to do solid business. After its Best Actor victory, the film made $566,000 and brought its total to $34 million. The film will likely end its run near $37 million.
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