AT&T announced that it will be selling Direct TV Now package for only USD 35 but only for a limited time until its value goes back to its list price of USD 60. Starting today, buyers can avail the internet-based television service.

For its first week on the market, AT&T is offering a temporary sale promotion for buyers of DirectTV Now. It will have a USD 35 introductory price and anyone who bought it during this time will be able to stay at this price point for as long as they use the service.

"This is the foundation of how we are going to do things in the future," said Chief Executive of AT&T's entertainment group John Stankey at an event in New York last Monday, as quoted by The Wall Street Journal. The outlet further noted that the tech company was the largest television provider in the US last year. As such, the launch of DirectTV Now is the company's first step to building a bigger platform.

As further reported, Executive Vice President for marketing at AT&T Brad Bently said that "This is how we are going to keep our pricing down," stated by Brad Bentley

The DirectTV Now offers four tiers of channels that can be accessed even without a satellite dish or a DirectTV box, as long as the user has an internet connection. The streaming service can work through Amazon Fire TV and Fire TV Stick, Android smartphones and tablets, Apple TV, Chromecast, Google Cast on supported Vizio a LeEco televisions, Google Chrome, Internet Explorer, iPhone, iPad, and Safari, reported The Verge.

As for its channel coverage, DirectTV Now can run 60 up to 120 channels, depending on the package availed. Buyers can also avail premium subscription to HBO for an additional of USD 5. The list of the channel, however, is limited as it does not include CBS, Showtime, NFL Sunday Ticket, and Red Zone channels to name the few.

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