Amazon is having plans to start its own streaming service, and held talks with NBA, NLF and MLB in a bed to challenge cable networks for live game rights.

According to dailymail, Amazon have already inquired about getting the gaming live rights for basketball, football and baseball to give the customers an exclusive sports package with a Amazon Prime membership. However the details regarding this is still not clear.

Amazon's prime loyalty program offers original TV programming with access to digital entertainment products such as Prime Video and Prime Music. Along with this, it offers one-hour delivery of purchase for an annual fee of USD 99 as reported by reuters.

The company is now in touch with smaller leagues such as the Atlantic coast conference, MLS, college sports network campus, National Lacrosse League, 120 Sports, Major League Lacrosse and the World Surf League for game rights. They are enthusiastic about showing live sport soon and thus contact traditional TV networks for the game rights they are not using.

Univision for Mexican soccer league games, ESPN and ONE World Sports are among the network thought to approached.

As for the comment Amazon, the NLF, the NBA and MLB were not available to give any of their opinion yet. World Surf League spokesman said that, they don not comment on any partnership, potential or otherwise until it is appropriate.

None of the networks could reach for a comment immediately after talks with Amazon. The whole idea came when the company realize that sports fans comes on the internet to watch video at the expense of traditional cable and satellite connections. And, it looks like it's not just Amazon who's having talks but other tech giant social networking sites like Facebook Inc and Twitter Inc are also signing up deals to start their video services